What is external linking?
External linking is a process of connecting one website to another by inserting a hyperlink to the external site. It is a way of providing additional information or resources to the readers and improving the credibility of the content. External links can be added to any text or image on a website, and they can lead to any page on the external site.
Why is external linking important?
External linking is important for several reasons. Firstly, it provides additional information and resources to the readers, making the content more valuable and informative. Secondly, it helps to improve the credibility and authority of the content by linking to reputable sources. Thirdly, it can help to increase the traffic to the website by directing readers to other relevant content on the internet. Finally, it can help to improve the search engine ranking of the website by showing that the content is relevant and connected to other important resources on the internet.
What are the types of external links?
There are two types of external links: dofollow and nofollow. Dofollow links are links that allow search engine bots to follow the link and pass on link juice to the external site. This means that the external site will benefit from the link in terms of search engine ranking. Nofollow links, on the other hand, do not allow search engine bots to follow the link or pass on link juice. This means that the external site will not benefit from the link in terms of search engine ranking, but it can still benefit from the traffic and exposure.
What are the best practices for external linking?
When adding external links to a website, it is important to follow some best practices to ensure that the links are effective and beneficial. Firstly, only link to reputable and relevant sources that provide value to the readers. Secondly, use descriptive anchor text that accurately reflects the content of the external site. Thirdly, use a mix of dofollow and nofollow links to avoid being penalized by search engines. Finally, regularly check the external links to ensure that they are still valid and relevant, and update or remove them if necessary.
