What is External Link Sharing?
External link sharing is the process of sharing a link to a website or webpage that is not hosted on your own website or domain. This can be done through social media, email, or other online platforms.
Why is External Link Sharing Important?
External link sharing is important for several reasons. Firstly, it allows you to share valuable information or resources with your audience, even if they are not available on your own website. Secondly, it can help to build relationships with other websites or businesses in your industry, which can lead to opportunities for collaboration or networking. Finally, external link sharing can help to improve your own website's search engine rankings, as search engines view links from other reputable websites as a sign of credibility and authority.
What are the Best Practices for External Link Sharing?
When sharing external links, it is important to follow best practices to ensure that you are providing value to your audience and not negatively impacting your own website's reputation. Some best practices include:
- Only share links to reputable, high-quality websites or pages
- Provide context or commentary to explain why the link is relevant or valuable
- Avoid sharing too many external links in a single post or email
- Use tools like link shorteners or UTM parameters to track clicks and engagement
What are the Risks of External Link Sharing?
While external link sharing can have many benefits, there are also some risks to be aware of. Sharing links to low-quality or spammy websites can hurt your own website's reputation and search engine rankings. Additionally, if you are sharing links to copyrighted material without permission, you could be at risk for legal action. It is important to always be mindful of the links you are sharing and ensure that they are relevant, valuable, and legal.
Conclusion
External link sharing can be a valuable tool for businesses and individuals looking to share information and build relationships online. By following best practices and being mindful of the risks involved, you can use external link sharing to improve your website's credibility, visibility, and engagement with your audience.
